About Us

Our Story

Isa Roe was founded by a mom, for moms. After struggling to find clothes to fit her own growing daughter and hearing similar issues for other families, founder Britany Rivera opened Isa Roe, hoping to fill a void in the market. Inspiration for the store was drawn from two girls: her own daughter Isabel and her daughter’s best friend, Monroe. Two girls in their preteen years, two different styles and sizes but a shared common issue between two moms - finding quality clothes in a style that fit.
As mothers of young girls, we all live the struggle of consistently finding trendy, age-appropriate clothes, it always seems to be hit or miss. At Isa Roe, we search high and low for high-quality clothes and have developed partnerships with specific manufacturers and designers to bridge the gap between youth and adult sizes and styles. We have a team of passionate and diverse moms behind the scenes working to ensure we deliver the best products available and meet your needs. From petite preteens to maturing teenagers, we aim to provide our customers with clothes they love!